Follow the Tracks
Samen met Paula Arntzen ontwikkelden we een concept voor Arnhem Coming Soon tijdens de Arnhem Fashion Biennale 2011.
During the fourth edition of Arnhem Mode Biennale Arnhem Coming Soon emphasizes the traces ‘Amber’ (a personification of fashion) leave within our self. Arnhem Coming Soon makes the memory ‘Amber’ visual and tangible by the concept of ‘Follow the Tracks’.
The folder is a poster, flyer and program of Arnhem Coming Soon during the Arnhem Fashion Biennale 2011. The concept Follow the Tracks is based on the search of the consumer at his or her own fashion identity. The leaflet leaves traces of ink see tint. Each folder has a different gradient, making it unique as the appearance of ‘Amber’ in our memories. The lettering and style of the Arnhem Coming Soon be used as tracks that run through the streets and lead to the store.Concept i.s.m: Paula Artnzen